• TRI Princeton

Grooming Habits: A New Focus for Ethnic Care

Hair comes in a bewildering variety of sizes, shapes and colors, which leads to different appearances, tactile properties and behavioral issues. This creates the desire to name or describe these various states—in large part, to aid in directing product development efforts and ultimately to help guide formulas to those with the respective hair “type.” To this end, a plethora of hair descriptors can be conceived, based on, e.g., shape, length, color, age, thickness and/or damage level. This article reviews existing knowledge relating to all hair ethnicity. It also emphasizes the considerable diversity associated with hair of any ethnicity. For more on this topic, check out the article in Cosmetics & Toiletries Magazine.

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