Tress Stress: How the Environment Affects Hair
Scientists working in the cosmetic industry most often have their efforts shaped by consumer wants and needs. In hair care, this typically relates to fashion trends that subsequently dictate an individual’s habits and practices. However, on occasion, demands can be shaped by social issues. By means of illustration, our industry has clearly been touched by topical trends pertaining to, for example, all-natural, organic and vegan propositions. Such claims are often wrapped in marketing hyperbole; but this does not diminish the pressures on product development scientists who are expected to deliver on such mandates. This article avoids the debate of what constitutes pollution, but instead focuses on the broader topic of how hair can interact with our environment—and how these interactions might be modified.
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