TRI Talks Start Again on November 19th

MURIELLE MASON WILL PRESENT ON: 

‘PIN STRAIGHT TO RIGLET COIL AND EVERY FRIZZ IN BETWEEN:  LABORATORY METHODS THAT QUANTIFY STRAIGHTNESS AND ALIGNMENT’ 

The TRI Talks are 60-minute on-line seminars on a wide range of topics designed to both inform and to inspire new ways of thinking.  This new Series will include five talks from experts at TRI and will run from November 2025 to February 2026.  The Series kicks off with a presentation on Wednesday 19^th November (1pm Eastern Time) from Murielle Mason (Senior Research Associate) titled ‘Pin Straight to Ringlet Coil and Every Frizz In Between: Laboratory Methods that Quantify Straightness and Alignment’. All the TRI Talks are free to join on-line. Recordings of the Talks will be available to registered attendees on Zoom after the event, and in the TRI Library for library users. 

In the first TRI Talk, Murielle Mason, Senior Scientist in the Hair Claims team, will share the method she developed this year, together with Bossa Nova Vision (USA), for quantifying hair straightness.  The talk will trace the scientific insights that shaped the method and showcase the new technique’s impact on how TRI measures and interprets hair appearance. 

After presenting this research at the 2025 DWI Conference in Augsburg, Germany, and the Annual SCS Meeting in London, Murielle now brings an expanded and detailed version of her research to the TRI Talks. 

This presentation will also highlight the connections between technical laboratory measurements and consumer perception — including data collected, together with Ayton Global Research (UK), from over 1,000 panelist evaluations of hair attributes such as straightness, alignment, frizz, and curl definition. 

Come discover how scientific precision meets reality in the world of beauty perception, and how this new methodology is shaping the next generation of TRI’s claims research. 

Register Now

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• TRI Talk 1 – 1pm (ET), Wednesday 19^th November 2025 

Pin Straight to Ringlet Coil and Every Frizz In Between: Laboratory Methods that Quantify Straightness and Alignment. 

Murielle Mason (Senior Research Associate, TRI Princeton) 

• TRI Talk 2 – 1pm (ET), Wednesday 3^rd December 2025 

Bioprospecting of Catmints and Sages: The Cat’s Meow of Natural Insect Repellents

Dr Martin Zorde (Post-Doctoral Fellow, TRI Princeton) 

• TRI Talk 3 – 1pm (ET), Wednesday 14^th January 2026 

Hair Resilience: Advanced Techniques to Evaluate Hair Bonding and Validate Cosmetic Claims 

Dr Samuel Gourion-Arsiquaud (Director, Skin & Bio-Substrates, TRI Princeton) 

• TRI Talk 4 – 1pm (ET), Wednesday 28^th January 2026 

Scratching the Surface: Lipids, Protection & the Sebum–Microbiome Relationship 

Dr Ernesta Malinauskyte (Director, Hair Research, TRI Princeton) 

• TRI Talk 5 – 1pm (ET), Wednesday 11^th February 2026 

Beyond SPF: Next-Generation Sunscreen Development for Maximized Efficacy and Safety in a Warming Climate (A Spectroscopic Approach) 

Dr Samuel Gourion-Arsiquaud (Director, Skin & Bio-Substrates, TRI Princeton)