Fourth Keynote Speaker Announced: Candace Mitchell, Founder & CEO of MYAVANA
- TRI Princeton
- 3 hours ago
- 2 min read
EXPANDING THE HAIR TYPING SYSTEM WITH SCIENCE-BACKED, AI-POWERED PERSONALIZATION
We are excited to announce our third keynote speaker for the 12th TRI International Conference on Applied Hair Science! Candace Mitchell will give a presentation titled ‘Expanding The Hair Typing System With Science-Backed, AI-Powered Personalization’. Our Conference will take place on Tuesday 2nd to Thursday 4th June 2026, at the Oyster Point Hotel, Red Bank, New Jersey.
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Candace Victoria Mitchell is a pioneering force at the intersection of technology, entrepreneurship, and purpose-driven innovation. Beginning at the start of establishing the Atlanta tech ecosystem in 2012, Candace's journey as a computer scientist, visionary entrepreneur, and change agent is marked by a profound commitment to transforming lives, businesses, industries, and communities.
As the Founder & CEO of MYAVANA, a groundbreaking beauty tech company, Candace pioneered a new market segment of personalized hair care with the invention of HairAI™ image recognition technology for textured, multicultural hair. With a mission to transform the hair industry through science and technology, MYAVANA offers a patent-pending, proprietary personalized hair care recommendation system that leverages AI to analyze your unique hair strands and instantly match you to the right products for your hair goals, eliminating trial and error completely. Spearheading a revolution in the haircare industry, the company has established a Unique HairID for every consumer. This revolutionary approach empowers consumers to make informed, data-driven decisions on products, ingredients, regimens, and stylists tailored to their unique hair texture, type, and condition, accessible in a web and mobile digital hair profile.
Under Candace's leadership, MYAVANA has amassed the world's largest database of hair care data. Trusted by industry giants like Ulta, Unilever, Sephora, and Amazon, MYAVANA's scientific methodology stands as a beacon of innovation and reliability for all hair textures and ethnicities, becoming the healthy hair authority in the beauty industry.
Candace's trailblazing contributions have garnered widespread recognition, including Vogue Top 100 Business Innovators, induction into the Georgia Tech College of Computing Hall of Fame as a Rising Star, 2023 Beauty Matters Innovator of the Year, WWD's Top 50 Beauty Innovators, and 2016 Forbes 30 Under 30 Honoree. She has been celebrated on platforms like Bloomberg, CNN, CNBC, and Cheddar News Women’s History Month spotlight on the New York Stock Exchange trading floor.
As a graduate of the Georgia Institute of Technology with a B.S. in Computer Science, Candace's commitment to excellence extends beyond her entrepreneurial pursuits. Named on Georgia Tech's Top 40 Under 40 Alumni list, she is deeply invested in giving back to transform the communities around her. Through her consulting firm, CVM Worldwide, Candace empowers entrepreneurs to build generational wealth and sustainable businesses through economic development programs, with necessary execution support in partnership with colleges, universities, and economic development agencies, impacting minority business owners globally.
Her dedication to holistic success is exemplified in her debut book, "The Shift" and media platform “Shift TV” which offers entrepreneurs the spiritual wisdom needed to navigate and thrive on their journeys. Candace embodies a rare blend of visionary leadership, technological innovation, and compassionate entrepreneurship, leaving an indelible mark on industries and hearts alike.
