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Selling Hair Care Products with Science

The award-winning journalist, Emily Dougherty, will present her thoughts on the scientific marketing of hair care products in a presentation entitled ‘Science Sells: How the evolution of hair care journalism led to 2024's ingredient-obsessed consumer and cosmetic-chemist celebrities, at the forthcoming 11th International Conference on Applied Hair Science. The conference will take place in Red Bank, New Jersey on June 12th and June 13th . This year the conference will be a hybrid event with live streaming for virtual attendees. To register for the conference, click here.



Journalist Emily Dougherty has covered the science behind beauty products for over 25 years for publications including The New York Times, ELLE, Harper's Bazaar and WWD's Beauty Inc. Her award-winning articles, published in over 40 countries, have been read by tens of millions of readers around the world. She graduated from Yale University and lives in NYC with her husband, her son, and a very small dog named Ed.


The abstract to Emily’s talk reads as follows:

The global haircare consumer has never been so obsessed with the science that goes into their favorite products. This presentation explores the evolution of science-based hair content within media, from traditional cosmetic reporting to consumer-facing interpretations of technical findings. We will look at who, what and where of current consumer media consumption across traditional media and social networks: who they trust, what kind of information they are looking for, and where they are going for this information — highlighting the role of clinicals and claims as well as the rise of the 'celebrity cosmetic chemist'. We will address the growing concerns about 'science-washing'; and the ethical considerations and challenges surrounding the integration of science into beauty journalism, including issues of transparency and misinformation.


 



For more information about registering for the conference, click here. All the

presentations from the 9th International Conference in 2021 and 10th International

Conference in 2022 can be viewed on the TRI Library.

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